Clear communication and design frameworks for growth driven businesses struggling to maintain a cohesive brand experience.

Lobos has worked for medium businesses and scaleups with a working product, growing teams, and existing marketing activity but messy, inconsistent communication. If you have multiple offers, markets or channels and feel the story is fraying as you grow, you’re in the right place. That being said, we have experience with startups needing to tell their story and often consult with large multinationals who need senior creative thinking.

We work with both. In fact most of our clientele have established a position in the market and are trying to upgrade their capabiilities. Many engagements start by diagnosing and tightening the existing brand rather than replacing it. If a rebrand is needed, we evolve the visual identity and messaging with clear links to what you already have, so customers don’t feel whiplash with a new brand they feel unfamiliar with. It allows the client to spread budget over time and pick off smaller chunks rather than all in one go.

We treat in-house teams as partners. They’re involved in discovery, framework design and prioritising customer flows. We've worked with large teams in banks and small teams where the founder is wearing many hats. The goal is to hand them a strategy and a system (guidelines, components and templates) they can own and extend without needing us for every new asset, and give them the training and knowhow to execute.

While we're all about the power of a template, we rarely will give you a fully templated solution to what is usually a complex business problem you're trying to solve. Project fees depend on scope, but most medium-business and scale-up engagements are structured as fixed-price projects with clearly defined phases. Once we understand your team size, channels and priorities, we’ll recommend a right-sized roadmap instead of pushing a one-size-fits-all package.

Most core clarity projects run 8–12 weeks, depending on scope and how many flows or channels are in play. Websites often go longer depending on complexity. We usually move through phases: audit and discovery, frameworks for offers, messaging and visuals, priority flow redesign, and enablement and handover, but aim to get jobs speedily without extra fluff.

Most clients come with similar issues: mixed messages across teams, duplicated or off-brand assets, leaky customer journeys and a brand that hasn’t kept up with the business. It's usually a combination of the above, which feels a little tangled and complicated for their teams to try to wrangle on their own. We help you align offers, messaging, visuals and key flows so customers get one coherent experience instead of a patchwork of one-offs, giving your teams clear direction on what to say when, and how the brand should present itself in different channels. Ultimately, it's really about what will provide the clearest message for your customer.

Clients usually see clearer positioning, higher conversion on key flows like website and onboarding, fewer repeated customer questions and a more consistent brand across channels. Internally, teams report faster approvals, less time rewriting decks and campaigns, and more confidence presenting the brand to customers, partners and investors.

AI lets us do the thinking and making at a scale that used to need much bigger teams like faster research, sharper drafts and more options to test. We use tools like Perplexity, Google models, Figma, Adobe Firefly, Midjourney and Runway to explore directions quickly, then refine everything with human judgement.

We're nimble, and have a deep bag of knowledge that only gets amplified immeasurably with AI.

You get senior-level strategy, messaging and design plus the speed and breadth that modern AI tools unlock. That means more explored options, faster iteration and systems you can scale, without needing to hire a large in-house team or a big agency network.