Question 1

How do we get started?

Accepted Answer

Get in touch and tell us what's going on. We'll set up an intro call, then come back with a clear scope and plan. Most clients are moving within a fortnight.

Question 2

What happens on the first call?

Accepted Answer

We learn your world fast: your challenges, your opportunities and what matters most right now. No fluff, just clarity on what to tackle first.

Question 3

Is the brand health check really free?

Accepted Answer

Yes. The brand health check is free and takes about 30 seconds. It gives you an honest first read of your website's brand consistency, messaging, layout and design system, plus quick wins you can make yourself.

Question 4

What's the difference between the brand health check and a brand analysis?

Accepted Answer

The brand health check is a free, automated first read of your website, with quick wins you can make yourself. A brand analysis is a deeper, paid review by Josh across your brand, website and, for health businesses, security and AHPRA exposure. It starts with a phone call.

Question 5

Can we start with something small?

Accepted Answer

Yes. If a smaller scope solves it, that's what we'll recommend. A positioning sprint or a focused fix is often the right first step before anything bigger.

Question 6

What does working with Lobos cost?

Accepted Answer

Project fees depend on scope. Most engagements are fixed price projects with clearly defined phases, and brand and website projects start from $10K. Once we understand your team, channels and priorities, we'll recommend a right sized roadmap instead of a one size fits all package.

Question 7

Can we spread the cost over time?

Accepted Answer

Often, yes. Many engagements start by tightening what you already have rather than replacing it, so budget can be spread across phases instead of going all in at once.

Question 8

Do you offer retainers or in-house days?

Accepted Answer

Yes. Once the foundations are in, many clients keep us on through a retainer or regular in-house days, to keep the brand moving without drifting and to grow the team's skills.

Question 9

What does a typical project timeline look like?

Accepted Answer

Most core projects run 8 to 12 weeks, depending on scope and how many channels are in play. Websites can take longer depending on complexity. We move in clear phases and aim to get things done without extra fluff.

Question 10

How do you work with our internal marketing and design teams?

Accepted Answer

We treat in-house teams as partners. They're involved in discovery, decisions and priorities. The goal is to hand over a strategy and a system they can own and extend without needing us for every new asset, plus the training to run with it.

Question 11

Can you work in the tools we already use, like Webflow, HubSpot or Canva?

Accepted Answer

Yes, implementation is part of the job. We set your brand up in the tools you already use, with templates, modules and automations, so the system lives in your stack rather than a PDF. Some clients populate pages and assets themselves to save budget, and we're happy to support that.

Question 12

How do you use AI?

Accepted Answer

AI lets us research faster, draft sharper and explore more options. Human judgement decides what ships. We also set up your brand so your team's own AI tools produce on brand work.

Question 13

What size of business do you work with?

Accepted Answer

Mostly medium businesses and scaleups with a working product, growing teams and existing marketing that's become inconsistent. We also help startups tell their story, and consult with large organisations that need senior creative thinking.

Question 14

Do you work with existing brands or just startups?

Accepted Answer

Both. Most clients have an established position and are upgrading. Many engagements start by diagnosing and tightening the existing brand rather than replacing it, so customers don't feel whiplash.

Question 15

Do you work with health businesses?

Accepted Answer

Yes, through Lobos Health. Brand and websites for health startups, practices, and hospitals and care groups, built around patient data, AHPRA's advertising rules and the people who refer to you.

Question 16

Do you only work with Sydney businesses?

Accepted Answer

We're based in Sydney's Inner West and work with clients across Australia. Most of the work happens remotely, with in-person sessions when they help.

Your business outgrew its brand. We rebuild it to fit.

See how your brand is doing.

Three things we do, in whatever mix you need.

Strategy

Design and design systems

Creative AI enablement

Health runs on trust. We build brands and websites that earn it.

For health startups.

For practices.

For hospitals and care groups.

We meet you where you are.

Brand health check

Positioning sprint

Brand and website refresh

Design system build

AI-ready brand setup

Lobos Health

Ongoing partner

Not sure which?

Proof, not promises.

Proof, from the people who hired us.

Frequently asked questions.

Presence Mag.

Reducing churn with customer presence and retention that does not burn out your team

From strategy decks to a marketing engine and performance you can report on

A brand presence and positioning system your team can actually use